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Luxury theories: Kapferer and the anti-laws of marketing
How luxury brands do marketing | 24 Anti-Laws of Marketing
Kantar Luxury Conference - Presentation by Jean-Noël Kapferer (Oct 2021)
How Apple and Nike have branded your brain | Your Brain on Money | Big Think
Anti Luxury Fashion Documentary Subtitles
Podcast 04 - What Is Masstige Marketing?
How to Use 'Anti-Marketing' To Sell Your Books
Props and Pillars of a Luxury Marketing Arsenal
Brand Equity by Kapferer strategic brand management
Luxury Anti Wishlist | BAGS I LOVE, but won't buy 2020 | @Chicprofessor collab | KWSHOPS
Use This Marketing Framework To Build A Cult Brand (#87)
Hermès Stock Deep Dive | The World's Most Prestigious Luxury Brand w/ Shree Viswanathan (TIP659)
